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An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black...
The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money...
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Content Marketing Basics: It Doesn’t Pay to Plagiarize
Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In...
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Why Inventory Management Systems Are So Important to the Future of Digital...
Seen at Trafalgar Square. When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These...
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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Cashless Stores: Ahead of Their Time or Just Bad for Business?
For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...
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Why It’s Important to Know What Your Brand Sounds Like
The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...
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In 2020, Social Media Marketing Shouldn’t Be About “Selling”
This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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